Did you hear the one about the pickled onion-seller? He was too drunk to give the right change. Or the cross channel ferry? It was always barging other boats out... read more →
Cabbage’s. This simple construction is enough to cause a near-fatal case of conniptions for a great many people. Including your customers. Never mind that the pile of cabbages into which... read more →
You can find out some pretty interesting stuff on social media. For example, last week I read a tweet that told me my website was not a website unless it... read more →
How do you feel about saying sorry? It’s natural not to enjoy it, though it can be cathartic. But in business, it’s going to happen from time to time, and... read more →
Plagiarism. For us writers, it’s an ugly word. We put in the effort, racking our brains for new ideas. We strive for a fresh and engaging way of expressing them.... read more →
Email. It’s the default marketing communication of our time. Roughly 100 billion business emails are sent every single day. That’s 14 for every man, woman and child on the planet.... read more →
There are only two marketing channels that emulate the communications normal people send to each other. Letters. And emails. Maybe that's why direct mail works so well. But something's amiss... read more →
Content marketers are like toddlers. Attracted to bright, shiny toys, fond of fun and much given to playfulness. And not greatly aware of, or interested in, commerce. Or so many... read more →
“Reports of my death are greatly exaggerated.” As Mark Twain might have said if he were a direct mail sales letter. As every direct response copywriter will tell you, and... read more →
Imagine a conversation between you and a new acquaintance at a party perhaps, or a business dinner. The new acquaintance: So, [first name], what do you do? You: I’m a... read more →