I don't want to worry you, but making even one of these mistakes could be fatal ... to your copy's chances of success. This free 10-page report for my members... read more →
When copywriting fails, it fails because it lacks clarity. Yes, there are technical reasons why it lacks clarity. And these are amply and repeatedly described. The include muddy syntax, overlong... read more →
If you have a Twitter account you may well see the occasional tweet in your feed that goes something like this: Traditional marketing is dead. It’s all about content bit.ly/ 54vf83... read more →
“Annual income twenty pounds, annual expenditure nineteen pounds nineteen shillings and sixpence, result happiness. Annual income twenty pounds, annual expenditure twenty pounds ought and six, result misery.” So said Wilkins... read more →
For copywriters, words are our stock in trade. We choose them, use them and occasionally lose them. But have you ever stopped to wonder what, exactly is a word? Like... read more →
That George Orwell has a lot to answer for. He hated the lies and evasions of politicians and in an attempt (unsuccessful) to call them out on their linguistic ducking... read more →
Every now and then we must sit down with a nice cup of tea and a biscuit and reconsider the way a particular word is used in business. Today it’s... read more →
Did you hear the one about the pickled onion-seller? He was too drunk to give the right change. Or the cross channel ferry? It was always barging other boats out... read more →
Cabbage’s. This simple construction is enough to cause a near-fatal case of conniptions for a great many people. Including your customers. Never mind that the pile of cabbages into which... read more →
You can find out some pretty interesting stuff on social media. For example, last week I read a tweet that told me my website was not a website unless it... read more →