If you have a Twitter account you may well see the occasional tweet in your feed that goes something like this: Traditional marketing is dead. It’s all about content bit.ly/ 54vf83... read more →
“Annual income twenty pounds, annual expenditure nineteen pounds nineteen shillings and sixpence, result happiness. Annual income twenty pounds, annual expenditure twenty pounds ought and six, result misery.” So said Wilkins... read more →
You can find out some pretty interesting stuff on social media. For example, last week I read a tweet that told me my website was not a website unless it... read more →
Plagiarism. For us writers, it’s an ugly word. We put in the effort, racking our brains for new ideas. We strive for a fresh and engaging way of expressing them.... read more →
Content marketers are like toddlers. Attracted to bright, shiny toys, fond of fun and much given to playfulness. And not greatly aware of, or interested in, commerce. Or so many... read more →
Content marketing, in its current, somewhat overheated, incarnation, rests on a single assumption… People won’t buy from you unless they trust you and they will only trust you if you... read more →