How we went about it
We researched the history of the store and, in particular, its founder, William Hamley.
Our aim was not to sell toys, but to evoke the emotions of countless generations of children as they experienced the wonder of Hamleys for the first time.
The writing style was pure story-telling, engaging the reader fully through sensory language that conjured the store and its place in the nation through good times and bad.
It is hard to quantify the effects of this type of writing, but we were able to insert a few hyperlinks to Hamleys’ current toy lines to encourage site visitors deeper into the online store.
“Everyone here is really pleased with the copy. You’ve got the tone of voice spot on and it really reflects the energy of our brand. Thanks again for your help; you will definitely be top of the list if we have any more copywriting needs!”
What stories could we tell about your brand?