Most people with children, and a good many without, will have heard of Hamleys.
The world-famous toyshop, with its main branch on London’s Regent Street, has been an icon for children and their parents for over 250 years.
When Hamleys wanted to tell its story in a more engaging way than the usual corporate history, they asked Sunfish to help with a special microsite.
We researched the history of the store and, in particular, its founder, William Hamley.
Our aim was not to sell toys, but to evoke the emotions of countless generations of children as they experienced the wonder of Hamleys for the first time.
The writing style was pure story-telling, engaging the reader fully through sensory language that conjured the store and its place in the nation through good times and bad.
It is hard to quantify the effects of this type of writing, but we were able to insert a few hyperlinks to Hamleys’ current toy lines to encourage site visitors deeper into the online store.