About the client
The RSPB is one of the largest “blue-chip” charities in the UK, with over a million supporters. From its roots in Edwardian outrage at the use of bird plumage to decorate hats to its current role at the forefront of global conservation, the RSPB needs to be able to communicate well in writing, whether to members, supporters, charitable trusts, farmers or policymakers.
What did they want?
The RSPB approached Sunfish to help them raise the standard of written communications, across every function, from Marketing to Conservation, Membership to Public Relations. They were particularly interested in developing their tone of voice to be more focused on the supporter and less on their programme activities. We suggested a programme of three one-day workshops, which evolved into ongoing support, further workshops, and a group booking onto our online course, Breakthrough Copywriting, run through our sister brand, The Andy Maslen Copywriting Academy.
